I joined Botric on May 4, 2026, to work on marketing and early distribution worked in marketing till July 2026 then All team members shifted to GEO Development temporary and still working
little context: Botric is a platform that helps businesses get discovered, cited, and recommended in AI responses
GTM Strategy:
My role was to get users for our webinar to help develop and test the product. I searched LinkedIn for founders in Gurgaon, which gave me a list of hundreds of potential users. Pitching each founder manually was very time-consuming, so I built an extension that scanned LinkedIn profiles and extracted their name, startup name, current role, email, and website.
I then connected it with an n8n workflow to automatically send personalized pitches using their details. We reached out to 500+ founders, received responses from 90+ people, and got 65+ sign-ups for the webinar.
My work in Marketing
One of the first opportunities we identified was an awareness gap around Generative Engine Optimization (GEO). GEO is still new, and many startup founders and marketers viewed it as simply another version of SEO.
We ran an early survey and found that most people did not yet understand how AI search changes content, structure, and brand visibility. That made education our first priority.
We began creating content to explain GEO clearly for marketing leaders and content writers. At the same time, we built an initial distribution funnel through direct outreach to startup founders and marketing professionals on LinkedIn and X.
Result on Botric Channel YouTube Channel:
on 25 shorts we got 120k+ views 130+ subscribers, 300+ site visits (organically) in a month
Example: 👇
Simultaneously, we had an intern handling Twitter and sales, and we wanted a consistent character across all our videos. So I cloned her voice using ElevenLabs and created an avatar in HeyGen. This made the entire video creation and editing process much smoother and more consistent.
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